Latcha + Associates

During my time at Latcha + Associates, I was frequently called upon to create splashy content to make our agency look good. Whether for new business pitches, impressing current business, or keeping ourselves inspired, these were fun projects to stretch my creative muscles.

Another project called for me to devise a typographic treatment for the company’s new motto, “The Will. The Way.”

I always start my process on paper, and after a few pages of exploration, I settled on an ambigram—type that can be read two different ways using the same design. I solidified the design as a vector graphic which I then animated in After Effects.