Hey!

Growing up, my parents saw my particularity for precise details as a clear sign: this kid should be an architect, or better yet, an engineer.

Naturally, I refused to entertain either option. I knew I wanted to be an artist, but not the starving kind. My artsy mind fought with my pragmatism, and I found myself attending the Creative Circus to become an art director in advertising. But my time at the Circus taught me something I didn’t expect: I didn’t just want to push pixels, I loved the thrill of discovering the proverbial “big idea.” The simple insight that makes everything from a layout to a script actually make sense.

Years later, my love for big ideas has evolved into fostering environments where they thrive. I believe in joking around as the best path to insights, welcoming bad ideas so good ideas aren’t mistakenly turned away at the door, and trying to remember that if you don’t love it while you make it, no one will love it when they see it.

onescottrogers@gmail.com
Linkedin.com/in/onescottrogers
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Experience

Associate Creative Director | SMZ (Troy, MI), 2022 – Present
Brands: Detroit Auto Show, The Henry Ford Museum, Michigan Lottery, The University of Michigan-Flint

► Leading creative direction for the University of Michigan-Flint, elevating quality and consistency across channels

► Initiated and led SMZ’s rebrand, resulting in a comprehensive branding book defining core values and visual standards

► Built design systems that contributed to new business wins, including The District Detroit and The Henry Ford Museum

► Managing and mentoring art directors and copywriters, increasing team autonomy and overall work quality

Senior Art Director | AfterMath (Akron, OH), 2021 – Present
Brands: Clopay, Fujifilm Healthcare, Goodyear Commercial Trucks, Heinen’s, The Ohio Lottery

► Led Aftermath’s agency rebrand across identity, website and collateral design, earning a Gold ADDY

► Set visual direction across major brand campaigns as the agency’s lead art director

► Mentored and developed junior creatives while helping establish internal creative standards

Art Director | Latcha + Associates (Farmington Hills, MI), 2017 – 2021
Brands: Audi, Ford, Kia

► Led the visual direction of the Ford Truck catalog systems, including the all-new 2021 F-150 and 2022 Maverick

► Directed integrated CRM campaigns for Audi (Sales and Aftersales), spanning email, direct mail, digital, and social

► Designed the CRM launch campaign for the redesigned Audi A6 and A7, creating a cohesive experience across channels

Art Director | Doner (Southfield, MI), 2014 – 2017
Brands: Alfa Romeo, Bush’s Baked Beans, Detroit Zoo, Food Lion, iComfort, JCPenney, JBL Audio, Minute Maid, Serta, Smithfield

► Designed and produced national JCPenney sales spots, including 26 holiday commercials delivered within 6 weeks

► Created social-first video and static content for brands including Minute Maid and Food Lion

► Illustrated the 2016 Detroit Zoo millage renewal yard signs (it passed!)

Freelance Senior Art Director | 2013 – Present
Clients: Incipia, Organic, Red Fox Lounge, RIIS, Summit Group, TITAN Agency, The Collective, Toldwell Co, Wooden Dream Homes

► Partnered with agencies and independent clients on branding, campaign development, digital design, and presentations