Fujifilm Velocity MRI Launch Campaign

MRI machines are notoriously unpleasant experiences, but Fujifilm’s new machine flips the script. Improved workflow and patient comfort while delivering high quality imagery? That’s a lot of benefits.

To tease this medical marvel, we created 15 second videos to highlight individual benefits before driving traffic to a landing page for the whole story. After the machine launched, we followed up on our media plan with targeted email, display and social ads.